Salesforce Transformation for a Global Real Estate Leader in Dubai

We helped a global real estate leader unify operations across geographies by digitizing 90+ processes with Salesforce. The result? Faster handovers, smarter workflows, and significantly improved customer experience.

Salesforce Transformation for a Global Real Estate Leader in Dubai

Client Context:

A global real estate developer based in Dubai, managing over $8 billion in assets and projects across the UK, Spain, UAE, Oman, and Qatar, was facing limitations with their existing CRM, Marketing, Sales, and Handover systems. Performance issues and system constraints were affecting both operational efficiency and customer experience.

Our Business Solution

Salesforce Sales Cloud
Enabled lead management, deal tracking, and improved visibility across sales processes.
Salesforce Service Cloud
Enhanced customer support workflows and service resolution efficiency.
Oracle EBS Integration
Synced enterprise resource planning with CRM data for a seamless flow of information.
Zoom Integration
Embedded virtual collaboration into the workflow for real-time communication.

Project Scope:

The project covered a wide range of solutions to address various needs in property and asset management:

Salesforce Sales Cloud
Enabled lead management, deal tracking, and improved visibility across sales processes.
Salesforce Service Cloud
Enhanced customer support workflows and service resolution efficiency.
Oracle EBS Integration
Synced enterprise resource planning with CRM data for a seamless flow of information.
Zoom Integration
Embedded virtual collaboration into the workflow for real-time communication.

Results & Impact:

The Salesforce-led transformation improved operational visibility, streamlined multi-country workflows, and removed legacy system constraints. The unified platform accelerated team productivity, improved service response times, and enabled long-term scalability across regions.