Experience-Driven Marketing Transformation for a Leading Entertainment Conglomerate in Dubai

Powering personalized marketing across 9 entertainment giants in Dubai, our team is driving campaign execution, platform stability, and customer journey success with Salesforce Marketing Cloud.

Experience-Driven Marketing Transformation for a Leading Entertainment Conglomerate in Dubai

Client Context:

A government-owned global conglomerate with USD 22 billion in assets and a presence in 12 countries sought support in optimizing its marketing operations. With over 20,000 employees and 9 major entertainment destinations in Dubai alone, the client aimed to enhance audience engagement while maintaining consistent campaign performance across all channels.

Our Business Solution

  • Email Design & Performance Monitoring

    Personalized design with tracking on delivery, open, click, and conversion rates.

  • Data Strategy & Campaign Automation

    Enabled efficient targeting using robust segmentation and real-time triggers.

  • Journey Building

    Developed complex multi-touch journeys for different audience segments.

  • Ongoing Tech Support

    Provided continuous support and optimization to improve campaign results and troubleshoot issues.

Project Scope:

The project covered a wide range of solutions to address various needs in property and asset management:

  • Email Design & Performance Monitoring

    Personalized design with tracking on delivery, open, click, and conversion rates.

  • Data Strategy & Campaign Automation

    Enabled efficient targeting using robust segmentation and real-time triggers.

  • Journey Building

    Developed complex multi-touch journeys for different audience segments.

  • Ongoing Tech Support

    Provided continuous support and optimization to improve campaign results and troubleshoot issues.

Results & Impact:

The transformation helped the client deliver engaging, timely, and impactful marketing campaigns across 9 destinations. They saw improved campaign performance, reduced platform downtime, and better alignment with business goals—all while maintaining a seamless brand experience for millions of visitors.

Ready to Transform Your Business With Us?

We are keen to assist you with your digital transformation journey. Please drop us a note and we will get back to you promptly.

Our Trusted Clients

Our Offices

Dubai, UAEDX FutureTech DMCC 3105, Jumeirah Bay X2 Jumeirah Lakes Towers, Dubai, UAE

Bengaluru, IndiaDX FutureTech India Pvt Ltd Novel MSR Building, Subbaiah Reddy Colony Old Airport Road Marathahalli Bengaluru Karnataka 560037

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